Gold Coast Hotel & Casino is located on west of the Las Vegas Strip, West Flamingo Road. It owned and operated by Boyd Gaming Corporation. Gold Coast was the first casino to have a movie theater in Las Vegas and was specifically catering to the growing "locals" market of the Las Vegas suburbs. It was the second major resort built on the west side of I-15. The hotel has 711 rooms and suites, five restaurants, a showroom/lounge, a beauty salon, a barber shop, and a 70 lane bowling center. The casino has a 700 seat bingo room, table games, slot machines, a non-smoking poker room, and a Race and Sports Book. The Gold Coast has a diverse customer base which is primarily anchored by the large Asian community north of the property in Chinatown.